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Cadabra — Q3 GTM sync

Q3 GTM sync

Today 4

ICP Alignment

  • • Narrowed Q3 focus to mid-market finance & ops
  • • SMB deprioritised for the quarter
  • • Paused paid campaigns until ICP doc lands

Deal stalls — Sales input

  • • Jack flagged deals stalling at business case
  • • Marketing to build a business case template

Next steps

  • • Tanya: Update ICP doc
  • • Rob: Scope template by Tuesday
Enhancing notes…

Less admin, more momentum.

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Before the meeting

Walk in prepared.

Cadabra pulls your calendar and drafts a brief before every call — who's coming, what you last talked about, and what's at stake. Add goals, objections, CRM links, résumés, or your own prep notes so the AI knows exactly what you need.

Your brief

Alex Park's (VP at Northwind) team pushed back on pricing overnight — counter-proposal coming to today's call.

  • • Push-back is team-driven, not executive.
  • • Q3 implementation is a hard constraint.
  • • EU data residency still open from procurement.
ICP-Q3.docpricing-pushback.pngprep-notes
During the meeting

Stay in the conversation.

Take notes as loosely as you like. Cadabra uses your prep and the live context to turn scattered thoughts into clear, useful notes in your voice.

Live notes

Q3 roadmap check-in

  • • Two initiatives pulled from Q4
  • • Design system phase 1 shipping next week
  • • Onboarding: three angles to explore
Enhancing notes…
After the meeting

Follow-up, already done.

The moment the call ends, your action items, summary, and draft follow-up are ready. Then ask Cadabra anything — what objections came up, how you came across, or what to do next.

Follow-ups
List action items
Write follow-up email to Alex
Draft revised project plan

“How did I handle the pricing pushback?”

You acknowledged the concern, asked for implementation timing, and offered a phased rollout. Strong.

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Sales calls, interviews, customer calls, team syncs — whatever the meeting, you can prime Cadabra with all the context you need and query the outcome afterwards.

Sales calls

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Job interviews

Load the role, the candidate, the questions you care about, and your rubric. After the call, ask how they scored on culture, skills, or anything you discussed.

Team syncs

Add the agenda, prior decisions, and the decisions you need to make. Cadabra keeps the thread alive so nobody has to repeat themselves next week.

Customer calls

Feed in support history, product context, and the outcome you want. Cadabra distills the pain points and drafts the right response before you hang up.

"I stopped spending Sunday nights writing up meeting notes. Cadabra turns my scattered bullet points into something I actually want to share."

Priya Menon
Head of Product, Frame

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