Privacy policy

Last updated 1 November 2026. Cadabra (cadabra.ai) is an independent referral partner of micro1.

What we collect

• Your quiz answers, and the work email and company name you give at the end.
• How you arrived (campaign tags such as utm parameters, Google click ID, referring site, landing page) and which quiz steps you reached.
• Aggregate, cookieless page analytics through Plausible.

Why we use it

To produce your indicative valuation, to refer you to micro1 if you choose to apply, to contact you about your valuation, and to understand which pages and ads work.

Google Ads measurement

We use the Google Ads tag to measure whether our ads lead to completed valuations and clicks through to micro1. In the UK, EEA, Switzerland and some other regions it only runs if you accept advertising cookies in our banner; elsewhere it runs unless you reject it. Google receives information such as the ad click and the conversion event. We do not send your email or company name to Google. Learn how Google uses data from sites that use its services.

You can change or withdraw your choice at any time: Cookie settings. We keep a record of your choice, when you made it and which notice you saw.

Sharing

Your answers are not sold. If you continue to micro1, micro1 handles your application under its own privacy policy. Our hosting and database providers process data on our behalf.

Retention and your rights

We keep lead records for as long as needed to follow up on your valuation, then delete them. You can ask to access, correct or delete your data, or object to its use, by emailing the address you received our messages from or contacting us through cadabra.ai.